Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how _best_ to choose a typeface, there are many tried-and-true **principles you can quickly learn and apply** to make an _appropriate_ typeface choice. If you work systematically through the options below, you’ll have a winning typeface choice in no time. Let’s get started.