Why do customers abandon their shopping cart so often? Based on a 2010 study of web users testing 15 e-commerce websites, in this article, Christian Holst shares 11 fundamental guidelines from that report.
Creativity, curiosity, and code
Why do customers abandon their shopping cart so often? Based on a 2010 study of web users testing 15 e-commerce websites, in this article, Christian Holst shares 11 fundamental guidelines from that report.