• Police in Leicestershire and Real World Split Testing

    Here’s a quick interesting thing. I’ve been wondering about whether or not anyone does split testing in the real world with physical things. For those that don’t know, split testing is where you do an experiment where you change something for a proportion of people to see how they react and measure the effect. If […]

  • More Normal

    "The bananas might be in a bag on the trampoline"

  • Some days of normal

    Hah. Brilliant. So a good friend of mine posts on Facebook that she is partaking in #21daysofnormal: an attempt to open up the reality of daily life and not hide behind the perfect, filtered life that we probably all post to social media most days. “glamorous, Instagrammed photos of the little special bits of our […]